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All the websites obsessed by SEO and link building techniques share a common goal, to be ranked number one by Google and other search engines. The best way of gaining Google’s attention is to give it what it wants. Have you ever truly put yourself in Google’s shoes? While most sites have only...
Have you ever wondered whether social media campaigns help with organic search engine rankings? A new study and infographic from SEO firm TastyPlacement, Inc. suggests that social activity can indeed help with placement on the Google search engine, although the platform one uses can make a...
So you’ve checked your web stats this morning and all is not well. Perhaps it’s been this way for a few weeks now, or even a few years. But it wasn’t always this way – and once there was a time when your number of visitors was double what it is now. It’s a common [..
Building backlinks has long been one of the central concepts of SEO. By building back links you are able to help Google’s spiders find your page and index it, and at the same time it will see them as testimonials from those sites thus ensuring they increase the position of your site on the...
Search engines can’t see images. When a search engine robot is indexing your site, it’ll only see the HTML code behind the image. It has no idea what that image actually shows, so it’s really important that you do everything you can to make it easy for the search engine to understand what...
With more than 90 million users world wide, LinkedIn can be an extremely powerful marketing tool for your company. In order to take advantage of the marketing opportunities which lie within this massive business social network, you will first need to learn a few tricks of the trade. Mastering the...
Webmasters and SEO executives have not completely recovered from the Panda update yet and Google is here again with it next fill in called the Penguin. Google continuously strives to present the best and most relevant links to its users when they search. This quest has made Google the number one...
In the age of search engine optimization, or SEO, many people are quick to forget the reason they’re trying to rank so highly in the SERPs to begin with: traffic from people. Although SEO can help to bring people to your website, your content has to be informative, entertaining or otherwise...
SEO (Search Engine Optimization) has for the last few years been a reliable way for webmasters to ensure that they bring visitors to their site and thus increase their profits. Basically it means creating a website that has been ‘infused’ with a few keyphrases (search terms that people...
There are a lot of frightened and confused SEOs out there right now with the latest update from Google targeting ‘unnatural’ link building by websites. The much anticipated over optimisation penalty has seen some website’s rankings suffer as a result of over optimising their anchor text and...